It also analyzes reviews to verify trustworthiness. if you want to move beyond just buy and sell to a space where people are improved, delighted and challenged by the things you create and the services you provide, Sierra's book is for you. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Sustainably. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. Consistently. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. I *hated* the format. The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Kathy Sierra hat hier das Vorgehen dargestellt, nach dem sie geschäftlich sehr erfolgreich geworden ist. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. I'll read anything Kathy Sierra writes. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. Kathy Sierra’s latest book is a must-read for any product person.. Author: Donna Lichaw. And many of them were from people I respect. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. I have a page of thoughts. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Badass: Making Users Awesome by Kathy Sierra Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. I’d highly recommend it to educators, not only software and product folks. The book is much more like Sierra giving a lecture or PowerPoint presentation than a book — and that's a big part of what makes it special. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. I feel smarter after reading this and look forward to applying these techniques in my next project. You're listening to a sample of the Audible audio edition. Mind blowing stuff and the vids are online. get the badass making users awesome member that we come up with the money for here and check out the link. This book is for anyone who has a message that they want to get across. Inspired: How to Create Tech Products Customers Love, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Hooked: How to Build Habit-Forming Products, Naked Statistics: Stripping The Dread From The Data, Escaping the Build Trap: How Effective Product Management Creates Real Value, When Coffee and Kale Compete: Become great at making products people will buy, Designing for the Digital Age: How to Create Human-Centered Products and Services. This is a badass book :) a friend at work recommended it to me! For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to become a better developer, designer, photographer ... anything. It’s brilliance is that is surveys those topics in a very accessible, dialectic. Start by marking “Badass: Making Users Awesome” as Want to Read: Error rating book. The other content is valuable too. However the book will be useful to someone experienced who wants clarity around the essence of what they are engaged in. Wow. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. PDF “In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. Imagine you’re in a game with one objective: a bestselling product or service. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the la. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to becom. And. Badass isn't a software process book, but it passes that test with flying colors. But all that goodness is condensed into this book and presented in a way that does more justice to her work than is possible to present in an hour long conference talk. It’s pretty awesome. Not exactly. Welcome back. Many teams might rely on a giant marketing and development budget, crazy PR stunts, wasteful requirements and design documents. I actually ordered this book when I was out of town, having it delivered to a hotel because I was looking forward to it that much. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. by O'Reilly Media. Enjoyed it a lot! Every role is a key player in this game. Add to Wish List . 4.23 (817 ratings by Goodreads) Paperback; English; By (author) Kathy Sierra. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figures than a major media buy. After viewing product detail pages, look here to find an easy way to navigate back to pages that interest you. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. Some good information in here. Our goal is to craft a strategy for creating successful users. Paperback Published: 3rd March 2015 ISBN: 9781491919019 Number Of Pages: 304. I wouldn't say it's "Extreme Programming Explained" good, but this book has changed the way I look at things. BUY NOW. Common terms and phrases. Easy to flip through; easy to retain the little sound bytes. is it merely a transaction? Badass is an easy-to-read book about customers and how to make them awesome. Instead, they care about how awesome they are when they use your product. O’Reilly members get unlimited access to live online training experiences, plus … 20% OFF. The answer lives in those who use them. Believe it or not, many people don’t care how awesome your product is. Badass: Making Users Awesome Badass: Making Users Awesome. Definitely. That's so human! In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with the best of intentions. Bookmark File PDF Badass Making Users Awesome eBook Writing: This category includes topics like cookbooks, diet books, self-help, spirituality, and fiction. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. I also found it weirdly repetitive. Those themes are: I love Kathy Sierra's writing, but I didn't expect to be so blown away by this book. It’s brilliance is that is surveys those topics in a very accessible, dialectic manner, which is made endearing by the use of dorky stock photography and somewhat unconventional layout. The EPUB format is optimized for iPad. By: Kathy Sierra. I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. Seriously. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. 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