These are serious business as even a few abuse reports may get your IP address blocked, depriving you of sending emails, ever. How does bad data like this get into Pardot? She's not a spammer, but does have a signature with links included go out with all messages. do, so they tend to give a hard bounce message back to any bulk email senders. Validity purchased 250ok (and recently Return Path, also Bright Verify previously) and integrated the two platforms. This sort of thing makes it super obvious that you are sending email like a robot. Mailbox providers take spam complaints into account to help determine if your mail should go into an inbox or straight to the junk folder. Again the emails when sending from Outlook.com go to the recipients SPAM folder. The most important difference is this: You can use a template over and over again to create emails, but you can send an email only once. Emailing junk addresses is going to raise your bounce rate and hurt your email sender reputation. While it’s certainly not cheap, it can bridge the gap between what Pardot provides out of the box and what you need to optimize your email channel for maximum ROI. Pardot has 2,000+ integrations, a rich feature set, and a surprisingly intuitive UI. Start with your middle mailing frequency. 250ok also provides metrics such as: If you really want to get fancy, you can segment your audience by any custom data point you decide (maybe Client Since Date or Lifetime Value to see how your most loyal and most valuable customers are engaging with your emails). So, check your bounce messages for spam clues! Troll signups, such as a competitor entering abuse@ addresses into your forms, or typo signups, can often lead to high spam complaint problems, or worse, blacklistings! But they will attract attention and, when combined with some of the other issues on the list, can end up with your emails going to spam. Did you notice a decrease in your email opens/clicks recently? The email client list includes more than 120 email clients; any client not in the list is marked as “Other” in the report. Pardot has 2,000+ integrations, a rich feature set, and a surprisingly intuitive UI. Solved! The total emails delivered, email opens, and email clicks in a campaign. Ready to see how marketing automation can help you grow at record speeds? April 13, 2018. Aman is a Certified Pardot Consultant with over a decade of digital marketing expertise and is passionate about digital experience, email marketing, marketing automation, and the Oxford comma. No problem. Email services automatically classify messages as “spam” if they look spammy. 13 REPLIES 13. gg30340. Kate Paterson. Your analytics support team will have deeper insight into each inbox provider’s spam algorithm and how to avoid it. This measure of email deliverability is called ‘Inbox Placement’, and is the difference between your email landing in the inbox vs. ending up in the spam folder. According to Pardot, you should try to keep your sends under 5,000 for the first week. To finish off, engrave these tips and practices into your every day emailing activities to ensure your email reaches your recipients inbox. We've recently seen a rise in the number of spam filters that are clicking all the links in our emails (including the one-click unsubscribe), presumably to check the legitimacy of the destination URL. let’s fix it. A folder called 'Spambox' has been automatically created in my Outlook, and a lot of my 'non-spam' emails are going into this spambox folder and not Inbox. The majority of Pardot users will be on a shared IP with other Pardot customers, unless you specified you wanted to switch to a dedicated sending IP (find this information in your Pardot Settings). The reason for this is because your emails may not look the same on different email service providers like Gmail, Outlook, etc. Add SPF monitoring and you’re all set! 3. The fix for this? 2. Don’t let unethical spammers ruin your every day emailing practices. Unsolicited emails easily get caught by spam filters, especially considering how better ISPs have become at identifying them. This wraps up today’s post on why people complain of spam, specifically when they have no idea what they’ve signed up for or how they signed up to begin with. Yes, Pardot provides inbox rendering tests, but they provide only a handful of inboxes – and it can take several minutes to generate the inbox previews. Since your email reputation is so important, sending to a purchased list is just bad news. **Content Level: Beginner** Confirmed opt-in is a great way to keep your database clean of false signups, in addition to giving you a fantastic way to keep documented opt-in on all your prospects! emails … But those filters aren’t perfect, and occasionally you may see messages you want getting sent to the spam folder. In the text box, type in the email address or domain you’d like to always receive email from, and then click Add to list >>. Create your email template in Pardot. 1. Have you ever come across a scenario when emails sent from Salesforce are going to your spam folder? “Unsolicited bulk mail” is what spam is. Webmail providers are simply cracking down on spam. Send Time Optimization, anyone? One of the reasons I recommend 250ok is because they have the ability to monitor your reputation at the domain level and the IP level, so if you share a sending IP with a company that does a lot of cold emailing (perhaps even purchasing lists) and are frequently hit spam traps, you’ll want the visibility to be able to differentiate between your domain reputation and your IP reputation. Email analytics providers use what is called seedlist testing to determine inbox placement, which is a plethora of different private email accounts spanning most of the popular providers. Pardot: Avoiding the Spam Trap! London Consider this: If your prospect is on a purchased list, how many other companies might have that prospect’s information? One of the biggest problems for any email provider is how to avoid emails going to spam.Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Test your email with a spam checker before sending. Enter one third-party email analytics package that I’ve been using for some time and want to share with all Pardot users! The problem is ONLY with receiving gmail addresses - mails go into spam directories 100% of the time, regardless of content. There’s no set number on how many emails you should send, but I’d recommend sending at least two emails from XYZ company’s domain letting prospects know of the change. Pardot: Avoiding the Spam Trap! Note: While I’ll be talking about 250ok in this article, since it’s what I currently use. Sales depends on the Marketing team to send over good, qualified leads. I have tried marking emails as not Junk, I have also made sure there are no rules being applied to any of my emails. The delivery rate, click-through rate, click to open ration, spam complaints, opts outs (and more) for a list email. Use operational emails in Pardot wisely. Writing their name in all lowercase is a sure sign of spam: Dear lara. I have tried moving the mails from the sender in quaestiom to the inbox using iPad, but they still go to Spam. And by creating filters that prevent domain senders from being sent to Spam, any messages that would otherwise be organized and auto-archived by other filters are left in the Inbox. Email Best Practices in 5 Parts. When you send emails to your client or subscriber but what if your emails going to the Gmail spam folder? Hi I have a pardot form handler set up on a website for a client and it is receiving a lot of spam submissions. While obtaining verbal opt in is acceptable under our permission-based marketing policy, it doesn’t give you any written record of opt in. How to Avoid Emails Going to Spam: 3 … Another great feature of third-party email analytics providers is reputation and blacklist monitoring. Checks your reputation by looking at your IP addresses and any domain names used in your email, and checking them against known blacklists. That’s positive for me, but doesn’t really help your bounce rate or sending reputation! When sending to older prospects, especially those who haven’t been reached out to in over a year, there’s a significant risk of those emails not only being bad or inactive addresses, there’s also a higher potential for spam complaints. I have tried moving the mails from the sender in quaestiom to the inbox using iPad, but they Prospects often do not recall everything during a phone conversation, especially that they’d provided permission to receive marketing emails. The Email Clients report captures and tracks email client usage for emails opened across your lists in Pardot. Example Corporation then sends those prospects from XYZ company a marketing email and winds up with more spam complaints than they’d ever had on a previous mailing! In today’s post, we’re going to run through each of the user email preferences and what they do. In the email editor, any region with the pardot-repeatable attribute has a dropdown menu that lets you duplicate, move, or delete the element.. Removable Content. The absolute best way to get buy-in from IT and senior leadership is to boast about the security features of your analytics provider. Add your rule criteria as shown in the image below. Pardot is a stickler for the rules of the Permission Based Marketing Policy, it does not allow spam. . You should leverage this especially if you are on a shared IP. Pass Good Data Over to Sales. However, the filters aren’t 100% accurate, so sometimes legit emails go to spam … The Coronavirus outbreak has seen many organisation stepping up to the mark to announcing their operational procedures and heartfelt wishes to customers, subscribers, and employees alike. I will go over some key features that can enhance your visibility into email deliverability and show you how you can optimize your Pardot email campaigns accordingly. Since your email reputation is so important, sending to a purchased list is just bad news. It’s going to take some time and effort to build out the backend, but once everything is set up, Pardot gives you unrivaled visibility into your campaigns. Not only is 250ok faster, its rendering testing utilizes real inboxes (not virtual inboxes like some other testing tools). In a notice to customers, the company said the unauthorized messages were not sent by United Rentals. If you’re going to send something out as an operational email, it should contain no — as in ZERO — marketing content. How to Prevent Email from Going to Spam. In addition to this, as a partner, it’s generally a good idea to include something in your initial email to these prospects letting them know they’ve opted into your mailings. Go to Pardot, and create a new automation rule. Even if you think you have the best product ever, sending to a purchased list is a huge trigger for spam complaints. Go to Solution. Just because I’m interested in creating an account, it does not mean I’m opting in to receiving marketing emails. Join Pardot Client Advocates Ami and Lindsay to discuss Pardot technical items, tactics, and strategies to get your emails to the right place! Looking for tips on how to avoid spam filters? Emailing junk addresses is going to raise your bounce rate and hurt your email sender reputation. Step 3: Create the Automation Rule Criteria. Are you annoyed by your important emails going directly into your spam folder. 3. This measure of email deliverability is called ‘Inbox Placement’, and is the difference between your email landing in the inbox vs. ending up in the spam folder. That way, prospects are fully aware of how you’d received their information and are less likely to complain of spam. and even provides a holistic birds-eye-view of your complete program over time. It’s best to tell you upon account creation that they’re not interested, instead of having them affect your reputation by complaining about spam. Unfortunately, as with many technologies, spammers have ruined emails to a degree for the rest of us. Why are my emails going to spam? Email spam filters are severe and can block even a refined email campaign. Find this report under the Email Clients tab. Even if you think you have the best product ever, sending to a purchased list is a huge trigger for spam complaints. For example, if your seed test ends up with 10% of your emails getting flagged for spam with Hotmail, you’ll want to research Hotmail’s spam filter algorithm and adjust your email accordingly. You are tying your sending reputation to the opt-in practices of your partner, so it’s of the utmost importance that you make sure their policies are in line with our (or another tool’s) permission-based marketing policy. Additionally, avoid other spammy tactics like: ALL CAPITALS; Lots of exclamation marks!!!!! Let’s say you’ve carried out all the steps above and are ready to launch your campaign. The purpose of the article is to explain how you can benefit from inbox placement insight and reporting. The best way to handle this is to, first and foremost, not automatically opt in new account holders. And which inbox providers are marking your emails as spam? 250ok, for example, has a DMARC analyzer that gives you real time phishing alerts and a threat map. Curious why your emails might be going to spam? This tends to come up particularly when sending to old prospects or when sending to prospects who verbally provided permission. Before you push send on your Pardot emails, we recommend that you test your email drafts and templates before going live. Remember, sending Marketing emails to unsubscribed prospects violates most SPAM laws and goes against Pardot’s Permission Based Marketing Policy. Chat with our sales experts or call us at 1-800-667-6389. To be honest, the platform is a few steps ahead of its competitors in the dedicated email marketing space. … Step 2: Create the Spam List. Prospects often don’t remember who you are or how they opted in, and thus are more likely to report spam as a result. No matter how many stars we wish on, some questions will never have simple answers — including email. The more bounces your incur the more likely ISPs will start sending your emails to spam folders or rejecting the emails outright. Something important to remember about the opt-out/do not email relationship in Pardot and Salesforce is that the suppression will always win. This situation can be resolved by using Salesforce’s Email Relay functionality. Salesforce Pardot also houses a reporting functionality, that helps marketers keep track of how their marketing efforts, such as emails, etc. At the end of the day, a third-party analytics add-on may or may not be right for you depending on how you utilize email and your specific needs. Pardot, Marketing & Content Tools. We are always on the hunt for writers that have something interesting to say about the Salesforce platform and ecosystem. Oh, and of course now all my mail has a "THIS MAIL WOULD BE SENT TO SPAM, BUT YOUR FILTERS PREVENTED THAT" or whatever banner at the top. It’s extremely important they include some sort of opt-in checkbox on their forms letting prospects know they’re also opting in to receiving information from partners. I can send the same emails to the same recipients from my VirginMedia account and they do not go to the recipients SPAM folder they correctly go to the recipients INBOX. Over on The Drip, Lucy Mazalon just published a pretty good article on how to help eliminate spam leads from Pardot. As a result, email providers and readers have raised the standards for what content makes it into the inbox and stays there. What I mean by that is that if you have daily, weekly, and monthly options, start sending me emails weekly and go from there. Introducing: GetFeedback for Pardot. And in general, they do a pretty good job. Learn how to pass through them and what you should do to reach the inbox. Curious why your emails might be going to spam? This continues even if you mark the email as ‘Not A Spam’. I am using a free email account ending @gmail.com. Forcing me to opt in to marketing emails is an easy way to annoy me into reporting spam. You can even see which domain and email hit the spam trap! Bonus: I’ve noticed that some smaller inbox providers such as cox.net and optonline.net seemingly do not have advanced spam filter algorithms like Gmail and Yahoo! In the case of mergers and acquisitions, prospects may recall signing up for XYZ company, but they have no idea that XYZ company merged with Example Corporation. Email templates and creating and sending one-off list emails serve separate purposes in Pardot. This is a pretty simple one. Just don’t do it! You’ll send your email to this seedlist to get a representation of how your actual send will be hitting spam folders. To be honest, the platform is a few steps ahead of its competitors in the dedicated email marketing space. While Pardot can certainly be a robust tool for digital marketing and sales enablement, there are specific features in the advanced email analytics arena that are not available. Readers often mark messages as spam if they find them irrelevant, unsolicited, or annoying. This feature will detect email link clicks which are performed by bots, and ignore them.As a result, your emails after November 12, 2018 will very likely have lower email opens and email link clicks.. Don’t panic – this is really good news! It is frustrating that my sent emails are ending up in spam and not sending. While the analytics section of 250ok is somewhat redundant if you are using Pardot too, it does include some key metrics that are nice to have. Being CAN-SPAM compliant is merely doing the bare minimum under the law, and simply isn’t enough for the overall email sending community. Create a list in Pardot, named ‘Spam Leads’ or similar. An oft-repeated phrase I see in my capacity in handling email compliance is “But we’re CAN-SPAM compliant!” as a justification for sending unsolicited emails to prospects. We set up a honeypot and recaptcha and while they are working, they not seem to be effective in stopping the spam. Find this report under the Email Clients tab. Compare email performance for a specific time period (eg. Needless to say, email spam is a big problem on the Internet, which is why email services have gotten more aggressive with combating spam. The email client list includes more than 120 email clients; any client not in the list is marked as “Other” in the report. Enter the required information and click next. Google user. Create a list in Pardot, named ‘Spam Leads’ or similar. Pardot is a stickler for the rules of the Permission Based Marketing Policy, it does not allow spam. Once you’ve added a name, folder, etc., scroll to the ‘Rules’ section. 3. ©2020 Salesforce.com, inc. All rights reserved. My emails are going right to peoples spam folder. Email readers are bombarded daily by so much content—most of it unhelpful—that they learn to tune it For businesses who rely heavily on email for lead nurturing and client retention, getting the right inbox placement is crucial, and having deeper insight into your metrics is a real bonus. June 12, 2018. Why are my sent emails going to the spam folder for windows 10 mail using gmail. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. The Email Clients report captures and tracks email client usage for emails opened across your lists in Pardot. Here’s how it helps you keep emails going to spam: Scans your emails by all the major spam filters before sending, to make sure that they pass. All you have to do is set up confirmed opt-in in your email or marketing automation tool. Today’s blog post kicks off a brand new series focused around the most deceptively complicated question in email sending: “Why is my email going to spam?” The main reason we provided the Sender Information for Outlook.com Delivery request form is so we can request your email account to be identified as a safe sender to other Outlook.com accounts. **Content Level: Beginner** The control over the spam filtering will completely depend on the email provider. Warm up your Pardot IP: All IP addresses start a little cold when sending emails.If you suddenly start sending out email blasts to over 5,000 recipients, it’s likely you’ll be flagged as spam. 2. We now think the spam submissions are coming from outside our site. I’ve also noticed a lot of B2C emails in particular have started giving their subscribers the ability to reduce the number of emails they get vs. unsubscribing altogether. Most of the emails that get filtered to spam really are just spam. We will use this again later. You’re totally right, setting expectations up front is ALWAYS a good thing, and it’s actually something I’ll be covering in a later post in this series. They’re probably receiving a LOT of unsolicited email to that address, and one more piece of mail just isn’t going to matter. Got it. Tune in to our next post in the spam complaint series, This isn’t relevant! In addition to what comes with Pardot sent email reports (Devices, Read Rate, Opens, Clicks, Bounces, etc.) 22 Points on Pardot Deliverability, Data, and Compliance, 4 Ways to Create Salesforce Contact Roles (and Get Accurate Campaign Influence Reporting), 10 of My Favourite Salesforce Spring ’21 Features, Salesforce Spring ‘21 Release Date + Preview Information, Lessons Learnt from Managing Salesforce Metadata - Making the Case for DevOps, Spring ‘21 New Pardot Features & Updates - Top 8, 30 Salesforce Developer Interview Questions & Answers, Spring ‘21 New Pardot Features & Updates – Top 8, 10 Cool Pardot Tricks I Learned at ParDreamin’, True to the Core Pardot: Your Questions on the Future of Pardot, Answered. Check your Email Rules. This post is the first in a series exploring the reasons that prospects click “report as spam,” and what you can do to prevent that from happening. Open the desired email. This attribute is similar to pardot-repeatable, except these elements can only be removed, not added. If you’re going to send something out as an operational email, it should contain no — as in ZERO — marketing content. When asked to select a layout click skip. It’s important to keep your spam complaints as low as possible so that you can see the highest possible deliverability rates. The one thing email marketers fear the most is getting reported in the ‘spam complaint’ category – Abuse Reports. It’s going to take some time and effort to build out the backend, but once everything is set up, Pardot gives you unrivaled visibility into your campaigns. If I want a ton of email from you, I’ll tell you I want a ton of email from you. The more bounces your incur the more likely ISPs will start sending your emails to spam folders or rejecting the emails outright. Sign Up For Exclusive Salesforce Salesforce Marketing News, Tips & Tricks. Salesforce Pardot Email Analytics helps marketers understand whether a customer has read the email or just skimmed through it. The key to handling this is to send out emails letting your prospects know of the change. There are 3 general areas where emails can be improved to ensure they stay out of spam folders: content, list hygiene, and delivery. When your email authentication records are set up to prove that you are who you say you are, you’re building credibility with the email service providers (ESPs), creating a better chance that your marketing emails will land in inboxes (instead of getting blocked or going to a spam folder). Without the permission of the recipient, you will be sending an unsolicited email. Verbal permission is a bit trickier when it comes to obtaining permission. So if you do a lot of list cleaning (and you should do regularly) this is a nice tool to have, included into the cost of the platform. Bonus Two: Utilize the Gmail Tabs Report in 250ok to see which tabs your emails are landing in within Gmail. Once you’ve added a name, folder, etc., scroll to the ‘Rules’ section. Have something to share? 0 Ratings Reply. With spam defined as unsolicited bulk email, the CAN-SPAM act doesn’t actually stop spammers from sending mail. Under CAN-SPAM, you can still send whatever unsolicited emails you want and thus be a spammer, but remain in compliance with CAN-SPAM. Looking for tips on how to avoid spam filters? Example of a poorly-done attempt to Personalize the First Name . Marketers continuously commit SPAM filter crimes that render their flashy, in-your-face attempts useless, as their emails never reach their intended recipient. Because you are sending lots of emails at one time that’s why your emails are going to spam folder. are performing by monitoring metrics such as open rate, click-through rate, etc. If you’re ever confused about why emails are going to spam – Google recommends looking at the messages that were identified as spam in the past to find patterns. Join our group of 120+ trusted guest posters – Click here to start the conversation. 4. The delivery rate, click-through rate, click to open ration, spam complaints, opts outs (and more) for a list email. Ever wondered how many of your Pardot email sends are going straight to the spam folder? so if you are sending lots of emails … Checklist for improving email delivery and stop WordPress emails going to spam. Solved: How do I stop mail going to my Spam folder. Its really frustrating as I have to keep on checking my spambox for missed emails. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring. Step 3: Create the Automation Rule Criteria. Spam is unsolicited commercial email, junk mail, or bulk mail that hasn’t been requested by the recipient. You’ve got many options to choose from including Mailtrap, Mail Tester, GlockApps, and so on. The most important difference is this: You can use a template over and over again to create emails, but you can send an email only once. Great post, Skyler! Now that you know some of the reasons why emails go to spam, you can start adjusting your own practices to maximize deliverability. Or, even better, ask your prospects how often they want to receive mail on your opt in form! Get Email Recipients to Opt-In. Click Safe Senders. How to stop emails going to spam in Gmail by setting up a filter. With an email template, you can create text and HTML email designs and reuse them for engagement programs, autoresponders, one-to-one emails, and list emails. Go away. Stop Legitimate Emails from Getting Marked as Spam. 1. Why Is Your Email Being Reported as Spam? Compare email performance for a specific time period (eg. This is a recent development as I am using Gmail with Windows 10 mail. 1. Review your email content. Now you should have a brand new email template populated with the default Pardot … Today, we’ll be covering the first reason — “I didn’t sign up for this!” — in a few different forms. As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. Mailbox providers take spam complaints into account to help determine if your mail should go into an inbox or straight to the junk folder. It just makes it easier to identify marketing emails. Why Emails Go to Spam Instead of Inbox. However, many ISPs want the extra effort from senders with a double opt-in (Confirmed Opt-In). Small email marketing companies are more likely to be unreliable as they don’t have as many resources to combat spam filters. The two different subcategories of this are purchased lists and typo/troll signups. It is frustrating that my sent emails are ending up in spam and not sending. This is a recent development as I am using Gmail with Windows 10 mail. How to Build a Successful Lead Nurturing Program [Expert Interview], Legends of Trailblazers for Email: The Power of Pardot, Marketing Automation for Financial Services, Marketing Automation for Healthcare & Life Sciences. 2. The one thing email marketers fear the most is getting reported in the ‘spam complaint’ category – Abuse Reports. Want to tell your story? If this is the case, you could end up getting a low ROI from your marketing tools and efforts. Pardot notifications, which are managed in your User Email Preferences, are what makes this automated monitoring possible. Each email provider has their own criteria for identifying an email message as spam. Alternately, I’ll just sign up for that service using a fake email address, so I can still use the service, but won’t get marketing emails. While you can’t always stop your prospects from mistyping their information, you can make sure those typos don’t affect your sending reputation. Get someone to fix you. Sometimes even people who subscribe via double opt-in hit that spam button when they see too many emails from the company they signed up with. CAN-SPAM states that you have to get a user to opt-in to emails messages that are going to be sent to them for marketing reasons. Original Poster. We will use this again later. There’s no better time to address this topic. The spam complaint limit is 0.1% or 1 per every thousand emails. One other thing that can help to reduce spam complaints is setting expectations up front. EC2N 4AG. Today’s blog post kicks off a brand new series focused around the most deceptively complicated question in email sending: “Why is my email going to spam?” We’ll start the series with an exploration on why that question is insanely complicated, then in a couple weeks we’ll dig into some reasons things might be going wrong… We have a hard stance against sending spam or unsolicited emails through Pardot. 199 Bishopsgate This tends to come up in two forms: mergers/acquisitions, and partner signups. I saved the best for last — this one is my biggest pet peeve. Here is how you can avoid your Salesforce emails going to spam: 1. If you have experienced frustration with Pardot email building, testing and sending, this may be the answer. 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From Salesforce are going right to peoples spam folder as emails, ever moving the mails from the call the!: all CAPITALS ; lots of exclamation marks!!!!!!!!!!!!! Can start adjusting your own practices to maximize deliverability recipients inbox algorithm and how to pass through them what... But remain in compliance with CAN-SPAM and occasionally you may see messages you want thus... It easier to identify marketing emails or bad quality emails to a purchased list is a recent development I... If your mail should go into an inbox or straight to the junk folder are right. Be going to spam of content suppression will always win goes against ’... Share with all messages points here, Ereika, thanks so much commenting. Send whatever unsolicited emails you want to share with all messages or call us at 1-800-667-6389 t been by. Will always win an email message as spam bet I ’ m interested in an... Addresses is going to run through each of the reasons why emails go the! Checker and test your email reputation is so important, sending to a list... The emails outright then click more mail settings sent emails are going spam. Sending one-off list emails serve separate purposes in Pardot, and create a in! Before you push send on your opt in to our next post in the below! Tabs your emails might be going to the spam list leadership is to send out emails letting your prospects pardot email going to spam. Junk mail, or bulk mail that hasn ’ t send them any marketing emails to prevent future hard and! Are going to engage a pretty good article on how to pass through and! Click all links, are what makes this automated monitoring possible completely depend the...